Economic incentives for healthier foods through Medicare and Medicaid could generate substantial health gains and be highly cost-effective.

Look at this new study!

https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1002761

Background: Economic incentives through health insurance may promote healthier behaviors. Little is known about health and economic impacts of incentivizing diet, a leading risk factor for diabetes and cardiovascular disease (CVD), through Medicare and Medicaid.
Conclusion: Economic incentives for healthier foods through Medicare and Medicaid could generate substantial health gains and be highly cost-effective.